When I told Alison that Google bought YouTube for 1.65 Billion, she had to do a double take. Yup, that’s billion with a B. To me, it’s a bit unbelievable, but word is, Google has over 10 billion in the bank to fool around with, so more power to them! I thought this was a topic worth mentioning.
Why the purchase? From what I hear, Youtube has at least 50% of the internet’s online video traffic. That’s a pretty good place for Google to place text advertisements and otherwise . . . and Google knows a little bit about text ads. Let’s face it, video online can only get more popular as more and more get broadband.
